Website Design, Brand Identity Characterisation

  • Logo design
  • Bespoke and responsive website design
  • WordPress CMS integration
  • On-site SEO
  • Copy writing
  • Image editing
  • Website and email hosting
  • Brand identity guidelines documentation
  • Magazine advert creation

FitBetweenUs is a personal training company run by Nina Howard from her private studio in Thames Ditton. The business required a new website to showcase the offer in a clearer way and on all devices.

To design the website we went back to the core brand values and looked at what information was most relevant to the company’s clients.

To differentiate between two key target markets and two separate offerings, we refreshed the FitBetweenUs logo and introduced FitPark, as a separate brand to FitBetweenUs, to denote the group outdoor fitness branch of the company. We decided to keep key brand characteristics: logo font style and colours. This was because the brand was already established locally and had regular clients that recognised it.

The new website is responsive, has added testimonials and a clear call to action on every page. The two services that are on offer are described in an accessible, FAQ style format, which allows clients to quickly find the information they need.

Apart from designing and developing the new website, Business Ahead have also created the copy and edited the photos, which were originally taken on a mobile phone. We also created a Brand Identity Guidelines document to help keep brand consistency for the future.

Since designing the website, we have also been commissioned to design an advert to be featured in About Thames Ditton magazine.

FitBetweenUs Responsive WebsiteFitBetweenUs Brand Identity