XV stripes is a start-up Ecommerce brand that sells luxury, nautical bedding - inspired by the coast in the Isle of Wight. Having recently launched a Shopify website, they wanted to make sure their tracking was in place from day one so they can measure the return of their advertising, PR and social media investments accurately.
The other requirements were:
With the help of Business Ahead, they now have a fit-for-purpose website tracking system that will allow them to make the most of their marketing investments.
Even though the exact tracking requirements were not defined, we were able to use our experience to decide on the right data strategy for XV Stripes' business stage. We checked and configured all the basics and provided reporting and guidelines that would help them use their data in a meaningful way.
While it wasn't necessary to set up any advanced configuration, we did make sure that a few things were in place:
The documentation we delivered explained in plain language what was done and why. We also highlighted special areas of interest that will be particularly relevant for XV Stripes to collect and analyse their data accurately. The documentation was compiled so that it can be shared with other marketing partners for easier data management.
To make sure the information is clear and relevant, we also did a screen-share training that reiterated key points in the documentation and showed how to access key data.
Finally, we provided guidelines for recognising the next stages in their web analytics journey, so they know exactly when their set-up needs to be reviewed again and what insight will be possible once specific data milestones are reached.
"I run a start-up ecommerce business. I had some understanding of analytics, yet felt the need to get things set up correctly from the start to save any back tracking later. The key challenge for me was to set up analytics channels and dashboards to ensure data being viewed was useful for when I need to see what's working for my business.
Before I got in touch with Business Ahead, I was reading Google but I still wasn't sure if I had set up the right dashboard. I was worried the data wouldn’t have made any sense.
Business Ahead configured the Google Analytics account for me and created a dashboard that I am confident shows all the right data. It all actually makes sense.
Based on my experience within corporate life, the audit document prepared was of high quality, and laid the steps out clearly of what had been done and needs to be done. I was really surprised with the level of professionalism in both the document and the video-call run-through that helped me get my head round all that was delivered and what to do with it."
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Business Ahead support marketing and optimisation teams with their website tracking and reporting needs – so that when you start your optimisation programme, you can achieve even better results.
We help clients build the foundations for better website optimisation and traffic increase. We use website analytics to access and visualise data and discover new ways to improve website experiences.
Our team of analysts are versed in Google Analytics, Google Analytics 360, Google Tag Manager and Google Data Studio.
Based in Manchester, UK, we work with businesses all over the world. We are flexible and can act as consultants only or partners that can support your digital strategy implementation.
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