Training for over 300 marketers across Europe that helped power Brother’s digital transformation

Ecommerce, Manufacturing, Technology
Digital transformation, Medium and large businesses
Digital transformation coaching
Brother logo
"The course was very insightful, full of examples and the practical activities helped me understand the best approach and what are the do's and dont's. This training will change the way that I approach each project and how I work."

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Challenge

Agata, Business Ahead director, worked as a Digital Marketing Analyst at Brother for over three years and played a key role in this global brand's digital transformation journey.

Brother is one of leading printer manufacturing brands, originating from Japan and well known across the globe. Rooted in tradition, the company recognised the need to support their customers online. Agata joined the European headquarters soon after they launched a new website across their 20+ territories. The website had both ecommerce and lead generation functionalities. It was important that it was performing well and that all marketing and product staff could work together to optimise it.

Agata was in charge of measuring website performance and promoting a data-driven culture across the European territory.

Services delivered

Data strategyGoogle Analytics training

Solution

Having accurate data is key for making a data-driven mindset work. Agata developed and maintained tracking accuracy, defining key metrics that were important for the company.

She was also in charge of implementing a continuous training programme that was delivered in several European offices. Overall, she trained 300+ people in how to use Google Analytics, tailoring specific workshops based on participants' job roles and priorities. She also provided ongoing support and follow-ups to encourage staff to use data-driven decision making in their daily activities.

With their new web analytics knowledge, teams were more empowered to use data in their day-to-day activities. During Agata's time at Brother, their websites became more customer centric and driving more sales and leads.

Being exposed to different stakeholder levels, business needs as well as cultures over those years helped refine Agata's coaching and communication techniques. This experience became the foundation of her coaching framework that helps companies become data driven.

Results

The development of a data-driven culture across all European territories
Maintaining data accuracy to support ongoing website optimisation

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Business Ahead Ltd is registered in England and Wales. Reg. no.: 11394787.

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5 Piccadilly Place
Manchester
M1 3BR

info@businessahead.co.uk

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About

Business Ahead support marketing and optimisation teams with their website tracking and reporting needs – so that when you start your optimisation programme, you can achieve even better results. 

We help clients build the foundations for better website optimisation and traffic increase. We use website analytics to access and visualise data and discover new ways to improve website experiences. 

Our team of analysts are versed in Google Analytics, Google Analytics 360, Google Tag Manager and Google Data Studio. 

Based in Manchester, UK, we work with businesses all over the world. We are flexible and can act as consultants only or partners that can support your digital strategy implementation. 

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