Google Analytics Health Check
Most Google Analytics accounts have faulty or incomplete set-ups - make sure yours isn't one of them
Companies who increase their conversion rates by 6% in a year are the highest performers – a study by Econsultancy showed that over half of these elite stars have a structured approach towards Conversion Rate Optimisation (CRO). To do this, a data-driven strategy that sits across the organisation is a must. The sooner your business understand the importance of Google Analytics for CRO and traffic, the faster you’ll join the top performer ranks: worthy of acclaim, bonuses, and the customary fame and fortune that go with smashing website targets.
If you’re reading this, you know your GA is not up to scratch. At this stage, you want to find out the extent of the damage and to get your seniors on the same level. You need a conversion-growth-focused report.
We inspect your configuration against aspects including data integrity, data organisation and opportunities for insight.
You’ll benefit from the health check if:
Our audit is mostly manual, except for scanning your website for tracking code issues. Before we do it, we ask you what metrics are important to you and what strategies you’re investing in – to prioritise all checks according to your most pressing KPIs.
E.g. when checking goals, an automated audit will tell you how many goals you’re tracking, and if they’re active. This might look nice colour-coded in a report page, but you’ll still be wondering what to do about it.
When checking goals, we’ll look at:
“The GA Health Check is not going to transform your business… but it’ll show you where your top data opportunities are. Use it to fix your high-priority issues. Find out where to invest money in next to get a better return.”
Business Ahead Director
Other leading digital agencies use our services. Here's what Nay had to say after we completed a Google Analytics audit for their client:
Once you place your order, we’ll be in touch to confirm all. We’ll ask for access to your account and to answer a few questions about your challenges and goals. This will help us focus the report on the things that matter to you and your team.
We’ll still check all the basics, but we’ll pay close attention to the things that impact your revenue the most.
We know your CEO likes a score. We don’t blame them! Apart form being handy for including in presentations, it gives everyone an instant indication of how well or how poorly you’re doing.
We won’t disappoint. Use your score to benchmark your configuration against your ultimate optimisation set-up heaven.
This is great for sharing with your executive team to uncover the big picture and get them on board with your optimisation plan.
A score is nice… but a breakdown will show off where the top investment opportunities are.
Your score will be broken down into 13 areas of focus, such as filters, Ecommerce or tracking integrations. Each will be given an indication of how well it’s performing and how important it is for your business.
Use it do decide where to put your effort to get you the best ROI for your optimisation programme.
Your top three priorities will be explained in detail. These could be:
You’ll get an in-depth, easy to action, step-by-step breakdown of exactly what needs fixing, why and how to do it.
You can implement these straight away and get new insights that will impact your CRO activities in your next experiment.
Don’t worry, we won’t leave you hanging with all this paperwork.
You’ll get a call with your web analytics consultant to run through all the info. We want to make sure everything is plain and simple and you know exactly what to do to ramp up your business.
Invite as many people as you like to the call and get your questions ready!
The Google Analytics Health Check gets you three quick wins that you can implement straight away. It also sets a clear direction for your future web analytics optimisation, identifying the top money-making activities.
Here are the next steps to make the most of your Google Analytics Health Check:
Make sure the money you invest into your website gets the return you want. Start with the Google Analytics Health Check.