Implement Google Analytics Governance in your business
Everyone explains that your team should use Google Analytics to make better decisions – but no one explains how to do it in practice.
And without actionable insights, you could be investing your budget in the wrong campaigns and activities, effectively losing money and credibility.
Downloading this cheat sheet means you take practical steps toward better decision-making.
Empower your team to find valuable Google Analytics insights in minutes, not hours by creating your own Google Analytics governance document.
Just fill out your details above and get the recipe for how to execute the tracking and analysis handbook your team can use to make profit‑generating decisions.
We even created a video walk‑through, so you know exactly how to make it work in your organisation.
With a Google Analytics governance document, your team have a complete reference of what is tracked, and how to find the data that will help you make better decisions. No more struggling to justify investments and ideas.
How did we come up with this guide?
After years of analysing messy data in disorganised Google Analytics accounts, we created a process that helps marketing teams find insights in Google Analytics in minutes, not hours. It’s called the Data-Driven Programme.
The Google Analytics governance document is the foundation of this process. It gets your entire team on the same page and reduces back-and-forth when it comes to finding profit-generating insights.
Now you can implement it in your business and prosper using data.
The Data-Driven Programme was developed by Agata Adamiak, Business Ahead founder and director. She’s developed measurement and website optimisation programmes for UK national and international companies like Brother, Ocean Finance and the Post Office, to name a few.
Being at the heart of digital transformation at these firms, she knows how data can save time, produce better ROI and bring teams together around metrics they can trust and understand.
Now you can implement the tactics she shares and align your team around data. The cheat sheet comes with a video walk-through where Agata tells you how to implement it in your own organisation.
Implement Google Analytics governance effectively with a video walk-through
This is your first step towards making better decisions based on Google Analytics data.
When you download the cheat sheet, you’ll get access to a video walk-through of the guide. Agata wants as many companies as possible to embrace Google Analytics governance and work towards a best-in-class implementation.
You’ll learn how to create, manage and use your governance document and what to include with each item. And by doing this, you’ll be able to implement the document correctly within your business.
This will lead to saving hours of your teams’ time. And you’ll have the confidence that your marketing budget is spent to achieve maximum return on investment.