If you’re just starting to prioritise digital marketing as a revenue-growth channel, it can be a struggle to decide where your resources should go and how your different activities are contributing to sales. But being data-driven can help you evaluate and prioritise each activity so you know exactly what you put it and what you’ll get back.
The roadmap was developed by Agata Adamiak, Business Ahead founder and director. She’s developed measurement and website optimisation programmes for UK national and international companies like Brother, Ocean Finance and the Post Office, to name a few.
Being at the heart of digital transformation at these firms, she knows how data can save time, produce better ROI and bring teams together around metrics they can trust and understand.
Now you can learn what common challenges she faced and what time-saving tricks she has found along the way.