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Sports and leisure

Read these in-depth examples of what challenges some of our clients faced, what solutions we were able to offer and what outcomes they achieved as a result.

Use the filters below to find case studies in a particular industry, for a specific platform or environment, or by the type of service provided.

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A global leader in coach travel is now measuring ROI accurately (fix for missing transactions)

A global leader in coach travel is now measuring ROI accurately (fix for missing transactions)

Ecommerce, Tour operators, Travel
CRM integration, Custom Ecommerce system, Medium and large businesses
This global tour operator knew their tracked ecommerce data was off - but were surprised to hear over half of their transactions were not being recorded. We found out the reasons why and set out a plan for how to fix it. Our client can now attribute sales to marketing channels and start providing a personalised experience based on buyer attributes like family make-up, travel history and more. They are now on track to increase their return customers as a result.

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Ecommerce startup is able to start website promotion and measure ROI with confidence

Ecommerce startup is able to start website promotion and measure ROI with confidence

Ecommerce, Homeware, Luxury retail
Shopify, Small business, Start-up business
Read the details of how we provided all the web analytics tools that a start-up needs to launch marketing activities effectively. From Google Analytics and Facebook Pixel configuration, through a reporting dashboard, to mini-training and documentation, Izzey and Vicky from XV Stripes are now in the perfect place to start marketing and being able to measure which investments provide the best results.

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Activity-finder app provider creates a new revenue stream by supplying usage measurement dashboards

Activity-finder app provider creates a new revenue stream by supplying usage measurement dashboards

Sports and leisure, Web app developers
Single page app, Small business
Discover how our data tracking strategy helped make sense of user behaviour for these series of single page web apps. Deciding on the right combination of virtual page views, events and custom dimensions meant data could be visualised in dashboards that told a story of how users interacted with the platforms. Played Software were able to upgrade their packages with these new dashboards that give insight into how users interact with the tool.

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Business Ahead Ltd is registered in England and Wales. Reg. no.: 11394787.

13th Floor, City Tower 
Piccadilly Plaza
Manchester
M1 4BT

info@businessahead.co.uk

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About

Business Ahead support marketing and optimisation teams with their website tracking and reporting needs – so that when you start your optimisation programme, you can achieve even better results. 

We help clients build the foundations for better website optimisation and traffic increase. We use website analytics to access and visualise data and discover new ways to improve website experiences. 

Our team of analysts are versed in Google Analytics, Google Analytics 360, Google Tag Manager and Google Data Studio. 

Based in Manchester, UK, we work with businesses all over the world. We are flexible and can act as consultants only or partners that can support your digital strategy implementation. 

Start your website optimisation journey with a Google Analytics Health Check.

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