SEO Training Course Manchester

SEO training Manchester

Key Details


SEO Training Course


Beginner / intermediate


Manchester – Piccadilly Gardens


1 day


Max. 6 delegates


£325 per delegate

Free SEO Audit Included

With this basic SEO audit we will give you a summary of the key points to improve your SEO ranking. We will tailor the content of the training based on it and it will form the basis of the SEO plan you create.


This course can also be customised to your own needs and delivered at your venue – let us know your requirements!


This is a one day SEO training course held in Manchester Piccadilly Gardens. The course is aimed at beginners and participants with intermediate understanding of the subject. It will give you the essential knowledge of what influences your website position in Google and how to drive more traffic to your website.

This SEO training will help you define a strategy that you can use for your own website. Thanks to the plan you create, your pages will be able to feature higher up in Google search results to help more people visit them.

This masterclass will give you a good understanding of:

  • how the Google search engine works;
  • how to optimise your website with simple to implement technical SEO techniques;
  • how to identify the keywords to use in your website – ones that will be attractive to your target audience and have the most impact on traffic levels;
  • how to enhance your pages using keywords and content;
  • how to measure the success of your SEO plan.

SEO training course dates

We hold training sessions once per month on average. Fill out the form below with your preferred dates so we can arrange the best date that will fit with your schedule.


SEO training course pricing

The cost for a single delegate to attend is £325.  For two delegates from a single company, the cost is £295 per delegate. The cost for three or more delegates is £275 per delegate.


SEO training course venue

Our training courses take place in our professional training venue in Piccadilly Gardens – in the heart of Manchester. It is a modern and comfortable space that facilitates you taking in all the knowledge.

Lunch is included in the course and you will be provided with snacks and hot and cold beverages throughout the day.

The address of the training venue is:

Business Ahead
13th Floor, City Tower, Piccadilly Plaza
M1 4BT

Manchester Piccadilly Gardens training room SEO
Course content

SEO training course structure

Below is the standard course format but we can adjust it according to your needs if required. We can also design a custom course structure that will be most relevant for your business SEO strategy.

How search engines work

Introduction to search engines and the key principles of SEO.

  • How search engines crawl and index websites?
  • Principles of SEO
  • How do websites rank in search engines?

Technical SEO

Series of fixes that you can implement on your website that will form the foundation of your ranking success.

  • Domains
  • Website structure
  • Redirects
  • Page speed factors
  • Mobile first design

Keyword research

How to select keywords for your pages that will give you maximum search engine visibility and that your consumers will respond to.

  • Understanding why and when to use keyword research
  • Keyword research process using free tools
  • Keyword research workshop based on your key pages

Content SEO

How to use keywords and other content in your pages to your benefit.

  • Content is King – introduction
  • Page components and best practice tips for each of them
  • Copy writing workshop

Off-page SEO

Introduction to link building methods and increasing the reputation of your website and your web pages.

  • Google My Business and web directories
  • Social media
  • Online PR, blogging and mentions

SEO measurement

Define a measurement strategy to quantify your efforts.

  • Setting KPIs
  • Google Search Console (free tool)
  • Google Analytics (free tool)
  • Other SEO tracking tools
  • Putting your SEO plan together
Who is it for?

This masterclass is aimed at managers and marketing professionals who have a responsibility for a website. If you want to know what affects your search engine position and aim to drive more traffic, this course is for you. It will help you understand the key SEO techniques used to increase Google rankings. None or limited experience of search engine optimisation is required to attend the training.

Before the training, we will ask what the URL of your business website is. We will perform a basic SEO audit of your pages and you will receive the SEO audit summary on the day. Throughout the training, we will refer to the websites of all the participants to make sure the training is as relevant to your business as possible. Your trainer will also spend more time on explaining the areas that will impact your traffic most.

We allow a maximum of 6 participants to be included in a single session. This ensures that by the end of the training, you not only have a good understanding of SEO principles, but you also develop a strategy of how to improve your website.

Why attend?

Why attend SEO Training Course Manchester with Business Ahead?

  • The course is delivered by an experienced SEO professional who has been increasing website traffic for companies for over 10 years. They have also been delivering digital marketing courses to companies in the UK and around Europe.
  • Your trainer’s day job is to help companies like yours improve their online traffic.
  • The SEO content of the course is regularly refreshed in response to changes in SEO best practice. You can be sure that what you learn on the day is the most up-to-date information.
  • The course is filled with practical exercises that are based on your own website, helping you relate to the topics and come out with an SEO strategy for your business.
  • A basic SEO audit of your site is included in the price of the course. We provide you with a summary of the key points to improve your SEO ranking. This summary is used to provide helpful direction during the training and to form a basis of the SEO plan you create.
  • The course is limited to 6 delegates to ensure that each attendee can get information that is relevant to their business.
  • Convenient location in our professional training venue in Piccadilly Gardens, Manchester.
  • We provide comprehensive course material to act as a helpful reference for the future.
  • 3 months online support to clarify any queries you might have after the training.
  • Lunch and refreshments are provided.
  • Certificate of achievement is provided to each delegate.


The training was very professionally presented with lots of interaction and good explanations.
I enjoyed the training and the how practical and useful the exercises were. Sometimes exercises in training sessions feel like they’re there just to keep people awake but these made a point of putting into practice what was just discussed. The presentation deck was well prepared.
The course was very insightful, full of examples and the practical activities helped me understand the best approach and what are the dos and don’ts. This training will change the way that I approach each project and how I work.
The training was very useful, and relevant to my role. I picked up many tips that I can take into my daily job.

Book Your SEO Training Course

We hold approx. one training per month. Fill in the form below to arrange a date that fits with your calendar.

If you require a bespoke course or want to host the course at your venue, let us know in the comments section.

Preferred date(s)*

Number of delegates*

Your name*

Your email*

Your organisation's name

Primary website

Extra comments

I'd like to receive blog updates and occasional emails with special offers and information from Business Ahead.