Web Analytics Audit & Optimisation
Eliminate Google Analytics and Google Tag Manager tracking issues and start collecting the data that drives growth.
54% of managers are unimpressed with their web analytics data.
But the problem runs deeper than bad data. Most companies are simply overwhelmed by the sheer quantity of raw data fragmented across different places and people – providing no clear path of action to take.
Solve it with a web analytics audit and optimisation package
Business Ahead puts the right data in your hands. With an in-depth audit of your analytics, we’ll fix any issues, visualise data relationships, and help your team make positive-ROI business decisions with your newfound insights.
It can help with…
Talk to a senior data analyst
They’ll walk you through our Web Analytics Audit and how it can help your business.
How does it work?
Business Goals and Tracking Discovery
We arrange a call to find out about your challenges and goals. We take a holistic view of your business, including your objectives, acquisition channels, and data sources. We’ll then audit your analytics setup for an exhaustive list of technical bugs and issues.
We’ll still check all the basics, but we’ll pay close attention to the things that impact your revenue the most.
Detailed optimisation opportunities report
We’ll prepare an in-depth report highlighting key analytics errors and opportunities for improvement – focusing on data accuracy, organisation, and relevancy. We will also highlight how web analytics data can be combined with CRM, advertising or social media data for ‘bigger picture’ insights.
This’ll show you the clear, prioritised plan of action that we’ll implement for you.
Full analytics setup implementation
Our team will get to work, fixing your Google Analytics and Tag Manager setup. Tracking activities include ecommerce, goals, funnels, multi-step forms, cross domain tracking, and more.
Everything will be clearly documented, and we’ll have run-through calls with your team to explain our work, how to access the data, and why it’s useful.
Intuitive dashboards for your team
The final step is the creation of visual dashboards highlighting your most important trends, metrics and issues for your senior stakeholders.
Where relevant, we’ll also create views for specific teams – from SEO to social media and marketing.
In our debrief call, we’ll explain how everything works – and how to use it to maximise your online revenue.
What results can you expect from your web analytics audit and optimisation package?
Higher Quality Data
Collecting accurate, relevant data is the foundation for better decision-making.
No more fragmented data. Everyone knows how to find the information they need – when they need it.
Increased Stakeholder Buy‑in
Your entire organisation can rally around one source of truth – accurate, holistic analytics data.
Bad, incomplete, or confusing data? Let's talk.
Discover how good data can transform your business in a free 30‑minute call with our founder, Agata.