Web Analytics Consulting
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Get more from your Google Analytics data
If you’re investing in optimising your website, make sure your investment pays off...
If you’re like most companies, you probably struggle with driving actionable insights from your data – or you’re not even sure your data is accurate to start with.
We’re the data cleanup crew.
We apply best practice in Google Analytics configuration and GTM tag management. But that’s not what makes us unique…
We figure out how the data will support your business now and in the future. We develop sustainable solutions that will work and scale as you mature into a data-driven organisation.
In short, we make messy website data meaningful. With our help, your metrics will be visual for stakeholders to understand, and easy for Digital Marketing Managers to boost your traffic and conversion rates.
Meet the founder
Agata Adamiak is a web analyst specialising in tracking complex user journeys, troubleshooting GTM set ups and visualising data.
Industries she’s worked with include finance, insurance and ecommerce. Her clients have ranged from Fortune 500 firms to start-ups.
Her advanced technical skills are teamed with a broad background in business, digital marketing and conversion rate optimisation. This makes her uniquely positioned to develop and implement data-driven solutions that solve your problems.
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What our clients say
Here’s how we can help
All that game-changing data you were supposed to track – the numbers that actually help develop a growth strategy – but, just ended up recording how many visitors you got last month… Yeah, we fix that for you.
We make sure everything you’re collecting is accurate, trustworthy, and most importantly, relevant. Now, you’ve got the insight for money-making action at your fingertips.
With the relevant data, it becomes easy to create growth strategies. We’ll support you in that too by giving you the specific metrics, dimensions, events, goals and integrations to upgrade and scale your analytics. Then, we’ll implement everything – from the mundane to the bespoke – to make sure you’re tracking exactly what you need.
Our easy-to-understand, visual and annotated reports make drilling down into hyper-personal, conversion-happy marketing strategies a piece of cake. They’re also great for getting stakeholders on board using our highlighted data stories and relationship breakdowns.
“Many digital agencies use data cleaning and organisation as a brief bolt-on to their all-encompassing package, focusing only on the metrics relevant to their campaigns. The rest isn’t their cup of tea…
Not us! We’re data neat freak geeks. Super passionate web analytics consultants. We leave no stone unturned, discover data inaccuracies and unlock hidden opportunities for driving conversions.”
Business Ahead Director
Let's work together
Web analytics services
Our web analytics consulting team use Google Analytics, Google Analytics 360, Google Tag Manager and Google Data Studio exclusively. And, because of that, we’re dab hands at helping you reach your goals through:
Website data strategy
GA and GTM auditing
Tagging and implementation
Single-page app and multi-step form tracking
Advertising goal tracking and reporting
CRM data integration
Social media and campaign reporting
Report automation and dashboards
User journey and user profile visualisation
Google Analytics suite training
Frequently Asked Questions
How confident are you about your Google Analytics data?
Most Google Analytics accounts have faulty or incomplete set-ups – make sure yours isn’t one of them. Discover how far you are from an optimisation‑ready configuration.
Get in touch with a web analyst by filing out the form below. We offer free consultations if you’d like to know how we could solve your biggest data challenges.