Reclaim your Google Analytics and accelerate your sales and marketing
Web analytics consulting to help you:
You expect a lot from data. But it rarely lives up to expectations.
Struggling to collect the right web analytics data? Concerned about its accuracy? Or maybe you just can’t draw meaningful insights from the sheer quantity of it living in different places?
You know that data is the future of decision-making for your organisation – it’s a fact that’s been hammered home for years. But getting there seems like an insurmountable challenge.
Turning raw data into actionable insights?We've got it covered.
What if you only had accurate data that reflected vital business KPIs – and the expertise to use it for smarter decision-making? The potential for growth would be exponential.
Business Ahead is a team of web analytics consultants and strategists. With our strategic, ‘no-stones-unturned’ approach, we can help transform your organisation from ‘data-drowned’ to ‘data-driven’.
How can Business Ahead help?
Web Analytics Audit & Optimisation
Turn raw data into a reliable source of knowledge
It’s an MOT for your web analytics – and much more. We’ll identify any issues with your setup, integrate other sources of data like advertising or CRM, and make sure everything you’re measuring is accurate and, most importantly, relevant.
Data Analysis & Reporting
Discover a goldmine of high‑impact user insights
Our team will dig deep into your web analytics along with qualitative data – surveys, user sessions, competitor research, and more. You’ll discover the biggest opportunities to influence your most important KPIs in the process.
Digital Transformation Coaching
Inspire a data‑driven culture in your organisation
Create the permanent workflows that make data vital in how you make decisions. We’ll teach your people to collect, interpret, and collaborate on data so that your entire organisation works together to achieve shared business goals.
What results can you expect?
Make informed decisions
Having the relevant insights at your fingertips means every decision can be validated or invalidated – no opinions required.
Understand your customers
Accurate visitor data gives you a deep understanding of what they’re doing and why – allowing you to align your products or services better.
Unite
siloed teams
Rally your entire organisation around one source of data truth – and create the processes that make collaboration instinctive.
Meet the founder
Agata Adamiak is a web analyst with expertise in helping finance, insurance and eCommerce clients track complex user journeys, troubleshoot GTM setups and visualise their data.
Her advanced technical skills are teamed with a broad background in digital marketing and conversion rate optimisation. This makes her uniquely positioned to develop data-driven solutions to solve your big picture problems.
Unlike 'master-of-none' agencies, data is all that we do
When it comes to your data, we focus on three things – making sure it’s accurate, useful, and empowering your people to use it effectively. Our frameworks and processes help drive smart decision-making with a positive impact on your growth.
From bootstrapped start-ups to Fortune 500s – our clients have transformed their relationship with data. We’d love to help you, too.
What our clients say
Web analytics toolbox
Our web analytics consulting team use Google Analytics, Google Analytics 360, Google Tag Manager, Big Query and Google Data Studio exclusively. And, because of that, we’re dab hands at helping you reach your goals through:
Website data strategy
GA and GTM auditing
Tagging and implementation
eCommerce tracking
Single-page app and multi-step form tracking
Cross-domain tracking
Advertising goal tracking and reporting
CRM data integration
Social media and campaign reporting
Report automation and dashboards
User journey and user profile visualisation
Google Analytics suite training
Frequently Asked Questions
Web analytics gives you confidence in the marketing and advertising decisions you make. With correct and meaningful data, you are able to find which marketing channels give you the best ROI and where there are opportunities for improving your conversion rates.
We work exclusively with Google Analytics, Google Analytics 360, Google Tag Manager, Big Query and Google Data Studio.
We use Google Data Studio for creating visually appealing reports that highlight relationships and opportunities. Data Studio is great in that we can combine Google Analytics with additional data sources in your reports to give your data even more context.
We price our services based on the business goals you are trying to achieve and how much value these will bring for your business. We suggest starting with a consultation where we can find out more about your key challenges. From that, we can create a package tailored to you that’ll bring you the best return on investment.
We’re data cleaning geeks. With every new account, we audit your configuration to leave no stone unturned using our own detailed methodology. We’ve developed a checklist that goes through all potential sources of data misconfiguration to identify and prioritise inaccuracies.
As part of every package, we offer reports and run-through calls where we explain what we’ve done, what needs to be actioned and what the impact to your business is. When creating data dashboards, we also explain what the opportunities are and how to spot data relationships that are relevant to your business. We answer all your questions and offer follow-up support to make sure you are not left feeling confused.
Bad, incomplete, or confusing data? Let's talk.
Discover how good data can transform your business in a free 30‑minute call with our founder, Agata.