Web Analytics Consulting
Multiply your digital revenue with:
Your digital team are going to waste your marketing budget on analytics!
If you’re investing in optimising your website to jump start your online conversions, you’ve arrived just in time...
One of the main reasons Digital Marketing Managers fail or burn out is data clutter – being thrown into an unsavoury analytical soup and being expected to “get on with it.”
Some might not even have the housekeeping skills to get on with it. If they do, you’re wasting a £45,000+ salary on data cleaning*. Then, having the “Why are we still behind despite investing in a specialist?” conversation with your CEO… All because your data wasn’t in order.
With web data cleaned and prepped, your new optimisation expert can help you upgrade your website, smash your targets and finally get that well-deserved Caribbean holiday that last year’s bonus was supposed to pay for.
And, that’s our business.
We’re the data cleanup crew.
(Better than Kim Woodburn or your Auntie Gretta!)
Think of your website data like a hoarder’s house. Are you going to send a flashy interior designer into that bomb site?
Absolutely not. You’re getting a team of professionals to come in, clean up, organise and make sure everything is in perfect order for the designer to work their magic.
That’s what we do. We make messy website data meaningful. We make it visual for stakeholders to understand, and easy for Digital Marketing Managers to boost your traffic and conversion rates.
[Free Guide] Fix 9 common analytics mistakes
What our clients say
Other leading digital agencies use our services. Here's what Nay had to say after we created a data measurement strategy for an upcoming website optimisation for one of their clients.
They conducted an Analytics Audit and a Google Tag Manager Audit, and provided an implementation plan for both. These entailed an identification of whether accurate data was being collected; whether the configuration was in line with our client’s marketing objectives; and whether there were additional ways in which meaningful insight about our client’s business, marketing campaigns and customers could be gleaned.
Our client is very happy with the work and feels confident that the data issues have been identified and that there's a clear plan in place for not just resolving them, but for also gaining further insight. It was a pleasure to work with Business Ahead, who were organised and extremely professional.
We thoroughly look forward to working with them again.”
Custom tracking and reporting solutions are our specialisation. When James asked us to implement it for his company's single-page app, we got to work.
We can't stand manual chores that slow teams down and make you feel like you want to bang your head against the computer. We helped Steph automate reporting from multiple data sources, saving her hours every month.
Here’s how we save/make you A LOT of money
Web Analytics Consulting & Data Auditing
All that game-changing data you were supposed to track – the numbers that actually help develop a growth strategy – but, just ended up recording how many visitors you got last month… Yeah, we fix that for you.
We make sure everything you’re collecting is accurate, trustworthy, and most importantly, relevant. Now, you’ve got the insight for money-making action at your fingertips.
Implementation Tailored To You
With the relevant data, it becomes easy to create growth strategies. We’ll support you in that too by giving you the specific metrics, dimensions, events, goals and integrations to upgrade and scale your analytics. Then, we’ll implement everything – from the mundane to the bespoke – to make sure you’re tracking exactly what you need.
Data Made Visual
Our easy-to-understand, visual and annotated reports make drilling down into hyper-personal, conversion-happy marketing strategies a piece of cake. They’re also great for getting stakeholders on board using our highlighted data stories and relationship breakdowns.
Now, when your new Digital Marketing Manager swans in, they’ve got the best chance to crack your conversion code from Day 1! They’ll start quicker, deliver results faster and stay with you longer because they’re not doing the ‘boring’ stuff.
Do you really want a few more months to slip by as your now disenamored optimisation expert tries to unearth the data YOU should have had waiting for them, allowing your competition to get further ahead?
“Many digital agencies use data cleaning and organisation as a brief bolt-on to their all-encompassing package, focusing only on the metrics relevant to their campaigns. The rest isn’t their cup of tea…
Not us! We’re data neat freak geeks. Super passionate web analytics consultants. We leave no stone unturned, discover data inaccuracies and unlock hidden opportunities for driving conversions.”
Business Ahead Director
Let's work together
Our web analytics consulting team use Google Analytics, Google Analytics 360, Google Tag Manager and Google Data Studio exclusively. And, because of that, we’re dab hands at helping you reach your goals through:
Website data strategy
GA and GTM auditing
Tagging and implementation
Single-page app tracking
Advertising goal tracking and reporting
CRM data integration
Social media and campaign reporting
Report automation and dashboards
User journey and user profile visualisation
Google Analytics training
Frequently Asked Questions
How confident are you about your Google Analytics data?
Most Google Analytics accounts have faulty or incomplete set-ups – make sure yours isn’t one of them. Discover how far you are from an optimisation‑ready configuration.
Get in touch with a web analyst by filing out the form below. We offer free consultations if you’d like to know how we could solve your biggest data challenges.