Reclaim your Google Analytics and accelerate your sales and marketing

Web analytics consulting to help you:

You expect a lot from data. But it rarely lives up to expectations.

Struggling to collect the right web analytics data? Concerned about its accuracy? Or maybe you just can’t draw meaningful insights from the sheer quantity of it living in different places?

You know that data is the future of decision-making for your organisation – it’s a fact that’s been hammered home for years. But getting there seems like an insurmountable challenge.

Turning raw data into actionable insights?
We've got it covered.

What if you only had accurate data that reflected vital business KPIs – and the expertise to use it for smarter decision-making? The potential for growth would be exponential.

Business Ahead is a team of web analytics consultants and strategists. With our strategic, ‘no-stones-unturned’ approach, we can help transform your organisation from ‘data-drowned’ to ‘data-driven’.

How can Business Ahead help?

Web Analytics Audit & Optimisation

Turn raw data into a reliable source of knowledge

It’s an MOT for your web analytics – and much more. We’ll identify any issues with your setup, integrate other sources of data like advertising or CRM, and make sure everything you’re measuring is accurate and, most importantly, relevant.

Data Analysis & Reporting

Discover a goldmine of high‑impact user insights

Our team will dig deep into your web analytics along with qualitative data – surveys, user sessions, competitor research, and more. You’ll discover the biggest opportunities to influence your most important KPIs in the process.

Digital Transformation Coaching

Inspire a data‑driven culture in your organisation

Create the permanent workflows that make data vital in how you make decisions. We’ll teach your people to collect, interpret, and collaborate on data so that your entire organisation works together to achieve shared business goals.

What results can you expect?

Make informed decisions

Having the relevant insights at your fingertips means every decision can be validated or invalidated – no opinions required.

Understand your customers

Accurate visitor data gives you a deep understanding of what they’re doing and why – allowing you to align your products or services better.

Unite
siloed teams

Rally your entire organisation around one source of data truth – and create the processes that make collaboration instinctive.

Meet the founder

Agata Adamiak is a web analyst with expertise in helping finance, insurance and eCommerce clients track complex user journeys, troubleshoot GTM setups and visualise their data.

Her advanced technical skills are teamed with a broad background in digital marketing and conversion rate optimisation. This makes her uniquely positioned to develop data-driven solutions to solve your big picture problems.

Unlike 'master-of-none' agencies, data is all that we do

When it comes to your data, we focus on three things – making sure it’s accurate, useful, and empowering your people to use it effectively. Our frameworks and processes help drive smart decision-making with a positive impact on your growth.

From bootstrapped start-ups to Fortune 500s – our clients have transformed their relationship with data. We’d love to help you, too.

What our clients say

"Agata continues to keep improving our data in ways we didn’t think were possible. We look forward to working with her from here on out."

James Clayson

Director, Played Software

"Agata is a whizz with data. She streamlined my reporting processes; I look forward to continuing to learn from Agata."

Steph Bridgeman

Director, Experienced Media Analysts

"We are confident that the data issues have been identified and that there's a clear plan in place for not just resolving them, but for also gaining further insight. It was a pleasure to work with Agata, who was organised and extremely professional."

Nay Jackson

Measurement & Insight Manager, SiteVisibility

"I was really surprised with the level of professionalism in both the document and the video-call run-through that helped me get my head round all that was delivered and what to do with it."

Isabelle Hung

Director, XV Stripes

Web analytics toolbox

Our web analytics consulting team use Google Analytics, Google Analytics 360, Google Tag Manager, Big Query and Google Data Studio exclusively. And, because of that, we’re dab hands at helping you reach your goals through:

Website data strategy

GA and GTM auditing

Tagging and implementation

eCommerce tracking

Single-page app and multi-step form tracking

Cross-domain tracking

Advertising goal tracking and reporting

CRM data integration

Social media and campaign reporting

Report automation and dashboards

User journey and user profile visualisation

Google Analytics suite training

Frequently Asked Questions

As part of every package, we offer reports and run-through calls where we explain what we’ve done, what needs to be actioned and what the impact to your business is. When creating data dashboards, we also explain what the opportunities are and how to spot data relationships that are relevant to your business. We answer all your questions and offer follow-up support to make sure you are not left feeling confused.

Bad, incomplete, or confusing data? Let's talk.

Discover how good data can transform your business in a free 30‑minute call with our founder, Agata.

FREE GUIDE