Reclaim your Google Analytics. Accelerate your sales and marketing

Web analytics consulting to help you:

Web Analytics Consulting
Google Tag Manager logo
Google Big Query
Google Sheets
Google Optimize logo
Google Data Studio logo

You expect a lot from data. But it rarely lives up to expectations.

Struggling to collect the right web analytics data? Concerned about its accuracy? Or maybe you just can’t draw meaningful insights from the sheer quantity of it living in different places?

You know that data is the future of decision-making for your organisation – it’s a fact that’s been hammered home for years. But getting there seems like an insurmountable challenge.

Turning raw data into actionable insights?
We've got it covered.

What if you only had accurate data that reflected vital business KPIs – and the expertise to use it for smarter decision-making? The potential for growth would be exponential.

Over years of cross-disciplinary work in web analysis and optimisation in many different industries, Business Ahead perfected their unique framework. Founder Agata combined Fortune 500 best-practices with forward-thinking business strategies. The impact on profit is quantitatively proven, incredible and sustainable.

With our strategic, ‘no-stones-unturned’ approach, we can help transform your organisation from ‘data-drowned’ to ‘data-driven’.

How can Business Ahead help?

Web Analytics Audit & Optimisation

Turn raw data into a reliable source of knowledge

It’s a complete assessment of your web analytics – and much more. Using our unique and business-focused audit, we’ll identify any issues with your setup. Then, we’ll integrate other sources of data like advertising or CRM and we’ll visualise the data for easy, on-demand access. Your sales and marketing will start talking to each other better and your client processes will become more automated.

Web analytics audit
Web Analytics Insights

Data Analysis & Reporting

Discover a goldmine of high‑impact user insights

Our team will dig deep into your web analytics and produce regular reports with 2-3 actions in each presentation. With these incremental changes, you’ll increase your conversion rates and automate your sales and fulfilment process.

Digital Transformation Coaching

Inspire a data‑driven culture in your organisation

Create the permanent workflows that make data vital in how you make decisions. We’ve trained hundreds of marketers so far and we’ll teach your people to collect, interpret, and collaborate on data so that your entire organisation works together to achieve shared business goals.

Web Analytics Coaching

What results can you expect?

Make informed decisions

Having the relevant insights at your fingertips means every decision can be validated or invalidated – no opinions required.

Understand your customers

Accurate visitor data gives you a deep understanding of what they’re doing and why – allowing you to align your products or services better.

siloed teams

Rally your entire organisation around one source of data truth – and create the processes that make collaboration instinctive.

Meet the founder

Agata Adamiak is a web analyst with expertise in helping UK and international B2B manufacturing, finance and insurance clients track complex user journeys, troubleshoot GTM setups and visualise their data.

Her advanced technical skills are teamed with a broad background in digital marketing and conversion rate optimisation. This makes her uniquely positioned to develop data-driven solutions to solve your big picture problems.

Ocean Finance
Post Office
Agata Adamiak Business Ahead
Digital transformation discovery

Data is all that we do

When it comes to your data, we focus on three things – making sure it’s accurate, useful, and empowering your people to use it effectively. Our frameworks and processes help drive smart decision-making with a positive impact on your growth.

From bootstrapped start-ups to Fortune 500s – our clients have transformed their relationship with data. We’d love to help you, too.

What our clients say​

"Agata continues to keep improving our data in ways we didn’t think were possible. We look forward to working with her from here on out."
James Clayson testimonial
James Clayson
Director, Played Software
"Agata is a whizz with data. She streamlined my reporting processes; I look forward to continuing to learn from Agata."
Steph Bridgeman testimonial
Steph Bridgeman
Director, Experienced Media Analysts
"Agata did some amazing work fixing our existing tracking and analytics set up. She was great at communicating the issue, and very speedy in providing and implementing the solutions. I would highly recommend her to anyone."
James Williams
Head of Digital Marketing, IMI Mobile
"Agata was able to complete a Google Analytics audit for our site fast and effective. The presentation of her work results was easy to hand over to our developers to fix our tracking issues."
Stefan Dreyer
COO, TonePedia
"We are confident that the data issues have been identified and that there's a clear plan in place for not just resolving them, but for also gaining further insight. It was a pleasure to work with Agata, who was organised and extremely professional."
Nay Jackson testimonial
Nay Jackson
Measurement & Insight Manager, SiteVisibility
"I was really surprised with the level of professionalism in both the document and the video-call run-through that helped me get my head round all that was delivered and what to do with it."
Isabelle Hung
Director, XV Stripes

Web analytics toolbox

Our web analytics consulting team use Google Analytics, Google Analytics 360, Google Tag Manager, Big Query and Google Data Studio exclusively. And, because of that, we’re dab hands at helping you reach your goals through:

Website data strategy

GA and GTM auditing​

GA and GTM auditing

Tagging and implementation​

Tagging and implemen­tation

eCommerce tracking​

eCommerce tracking

Single-page app tracking​

Single-page app and multi-step form tracking

Cross-domain tracking​

Cross-domain tracking

Advertising goal tracking and reporting​

Advertising goal tracking and reporting

CRM data integration​

CRM data integration

Social media and campaign reporting​

Social media and campaign reporting

Report automation and dashboards​

Report automation and dashboards

User journey and user profile visualisation​

User journey and user profile visuali­sation

Google Analytics training​

Google Analytics suite training

Frequently Asked Questions

Bad, incomplete, or confusing data? Let's talk.

Discover how good data can transform your business in a free 30‑minute call with our founder, Agata.

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Nine Common Analytics Errors You Can Fix Yourself