Web Analytics Consulting

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Web Analytics Consulting

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web analytics data cleanup

Get more from your Google Analytics data

If you’re investing in optimising your website, make sure your investment pays off...

If you’re like most companies, you probably struggle with driving actionable insights from your data – or you’re not even sure your data is accurate to start with.

We’re the data cleanup crew.

We apply best practice in Google Analytics configuration and GTM tag management. But that’s not what makes us unique…

We figure out how the data will support your business now and in the future. We develop sustainable solutions that will work and scale as you mature into a data-driven organisation.

In short, we make messy website data meaningful. With our help, your metrics will be visual for stakeholders to understand, and easy for Digital Marketing Managers to boost your traffic and conversion rates.

Meet the founder

Agata Adamiak is a web analyst specialising in tracking complex user journeys, troubleshooting GTM set ups and visualising data.

Industries she’s worked with include finance, insurance and ecommerce. Her clients have ranged from Fortune 500 firms to start-ups.

Her advanced technical skills are teamed with a broad background in business, digital marketing and conversion rate optimisation. This makes her uniquely positioned to develop and implement data-driven solutions that solve your problems.

Ocean Finance
Post Office
Agata Adamiak Business Ahead

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What our clients say

"Agata continues to keep improving our data in ways we didn’t think were possible. We look forward to working with her from here on out."
James Clayson testimonial
James Clayson
Director, Played Software
"Agata is a whizz with data. She streamlined my reporting processes; I look forward to continuing to learn from Agata."
Steph Bridgeman testimonial
Steph Bridgeman
Director, Experienced Media Analysts
"We are confident that the data issues have been identified and that there's a clear plan in place for not just resolving them, but for also gaining further insight. It was a pleasure to work with Agata, who was organised and extremely professional."
Nay Jackson testimonial
Nay Jackson
Measurement & Insight Manager, SiteVisibility
"I was really surprised with the level of professionalism in both the document and the video-call run-through that helped me get my head round all that was delivered and what to do with it."
Isabelle Hung
Director, XV Stripes

Here’s how we can help

Web Analytics Consulting & Data Auditing

Analytics audits

All that game-changing data you were supposed to track – the numbers that actually help develop a growth strategy – but, just ended up recording how many visitors you got last month… Yeah, we fix that for you.

We make sure everything you’re collecting is accurate, trustworthy, and most importantly, relevant. Now, you’ve got the insight for money-making action at your fingertips.

Google Analytics Implementation

Solution design

With the relevant data, it becomes easy to create growth strategies. We’ll support you in that too by giving you the specific metrics, dimensions, events, goals and integrations to upgrade and scale your analytics. Then, we’ll implement everything – from the mundane to the bespoke – to make sure you’re tracking exactly what you need.

Data Studio Visualisations

Data visualisation

Our easy-to-understand, visual and annotated reports make drilling down into hyper-personal, conversion-happy marketing strategies a piece of cake. They’re also great for getting stakeholders on board using our highlighted data stories and relationship breakdowns.

Business Ahead Web Analytics Consulting

“Many digital agencies use data cleaning and organisation as a brief bolt-on to their all-encompassing package, focusing only on the metrics relevant to their campaigns. The rest isn’t their cup of tea…

Not us! We’re data neat freak geeks. Super passionate web analytics consultants. We leave no stone unturned, discover data inaccuracies and unlock hidden opportunities for driving conversions.”

Agata Adamiak

Business Ahead Director

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Google Big Query
Google Sheets
Google Optimize logo
Google Data Studio logo

Let's work together

Web analytics services

Our web analytics consulting team use Google Analytics, Google Analytics 360, Google Tag Manager and Google Data Studio exclusively. And, because of that, we’re dab hands at helping you reach your goals through:

Website data strategy

GA and GTM auditing​

GA and GTM auditing

Tagging and implementation​

Tagging and implementation

eCommerce tracking​

eCommerce tracking

Single-page app tracking​

Single-page app and multi-step form tracking

Cross-domain tracking​

Cross-domain tracking

Advertising goal tracking and reporting​

Advertising goal tracking and reporting

CRM data integration​

CRM data integration

Social media and campaign reporting​

Social media and campaign reporting

Report automation and dashboards​

Report automation and dashboards

User journey and user profile visualisation​

User journey and user profile visualisation

Google Analytics training​

Google Analytics suite training

Frequently Asked Questions

How confident are you about your Google Analytics data?

Most Google Analytics accounts have faulty or incomplete set-ups – make sure yours isn’t one of them. Discover how far you are from an optimisation‑ready configuration.

Get in touch with a web analyst by filing out the form below. We offer free consultations if you’d like to know how we could solve your biggest data challenges.