A proven framework for becoming data‑driven
We work with International Growing Companies, who are at the place where they need their online activities to contribute meaningfully to their business KPIs.
It’s a joy to work together with passionate business leaders who do not settle for the status quo.
Everything we do at Business Ahead accelerates the outcomes our clients want most.
Here are the values that guide us in our work
1. We focus on what's important to you.
2. We are flexible.
3. We make your team data-driven.
Using Web Analytics is not a technical exercise. It’s an exercise in business, user experience, psychology, design and data science – all put together. Web Analytics should never be confusing. It is meant to be understood and used by business people to make sound business decisions.
But if you work with messy data, it can feel like you need to do a bunch of technical manipulations before you can get to even the smallest insight. This is not right.
We make your data useful and easy to understand by regular marketers – so you can build on their existing business acumen and industry knowledge. To do this, we organise your data, we build meaningful visualisations and we introduce processes that your team can use to build their own data-driven skills.
Empowering your team is the guiding light in all the solutions we create.
Meet the founder
Agata Adamiak set up Business Ahead after over a decade of digital marketing experience leading companies beginning their data-driven journeys. She pioneered the web analytics division at Brother, a well-known manufacturing company. Then, she achieved the same success at Ocean Finance, before running the Conversion Rate Optimisation programme at the Post Office while working agency-side.
Her unique combination of experience led her to develop a passion for creating a data-driven change for companies wanting to improve their customer experience faster using Google Aanlytics data.
She developed a framework that combines data strategy, web analytics engineering, a library of processes and carefully structured workshops. With this Data-Driven Programme, she equips marketing teams with all they need to find revenue-boosting insights and to achieve their business targets.
Agata has a proven track record of success partnering with companies who want to increase the clarity from their sales and marketing data. This has lead to increased conversion rates for these businesses. With her guidance, companies have reached their KPIs while making their marketing teams more efficient and empowered.
Discover how far you are from an optimisation‑ready configuration.
Get in touch with Agata and book your 30 mins strategy session.