70% or A/B tests don’t produce a ‘clear and statistically significant winner’. Smash these odds and multiply your winning tests by creating data-driven and customer-centric testing concepts.
In this report, you’ll uncover the 9 hidden blunders marketers make when reviewing their analytics. Stop wasting time manipulating your Google Analytics reports in excel… There’s a better way.
The guide was written by Agata Adamiak, Business Ahead founder and director. She’s developed measurement and website optimisation programmes for UK national and international companies like Brother, Ocean Finance and the Post Office, to name a few.
Being at the heart of digital transformation at these firms, she knows how data can save time, produce better ROI and bring teams together around metrics they can trust and understand.
Now you can learn what common challenges she faced and what time-saving tricks she has found along the way.