Migrating to GA4: 15 recommendations for a smooth transition

Migrating to GA4: 15 recommendations for a smooth transition

Migrating from Universal Analytics to Google Analytics 4 is an opportunity for business managers to review their organisation’s current data goals and setup. From using a phased approach to customising the layout: Here are 15 things to keep in mind for a manageable and successful transition.

4 steps to developing a data driven mindset

Data-driven mindset

Business leaders are recognising the benefits of having a data driven mindset. It leads to real, strategic shifts for their companies. It allows them to think more long term and help them achieve beyond their expectations.  From improving the quality of leads coming through their websites, to increasing customer lifetime value, there is a lot […]

Web analytics data in financial services: 15 best practice tips

Web analytics data in financial services

Web analytics in the finance sector helps improve application rates, reduce call-centre costs, improve retention, and enable retargeting. This how-to guide will teach you how to support your team towards profits. Tips will include how to resolve seven common tracking challenges in banking and how to systemically deal with small problems before they become future emergencies with eight key strategies.