Experts on the top 5 digital analytics trends in 2023 – spotted at MeasureSummit
Read about the top five digital analytics trends for 2023. From being strategic about privacy to embracing data democratisation, the trends are based on themes covered by web analytics experts at the MeasureSummit 2022 conference.
Migrating to GA4: 15 recommendations for a smooth transition
Migrating from Universal Analytics to Google Analytics 4 is an opportunity for business managers to review their organisation’s current data goals and setup. From using a phased approach to customising the layout: Here are 15 things to keep in mind for a manageable and successful transition.
What is a Google Analytics Audit? (And what do marketers often get wrong about it?)
Google Analytics audit is the process of reviewing your GA configuration against a list of checks designed to spot any accuracy issues, organisation concerns, and missed opportunities. This post outlines what to expect from a quality audit and how to make the most of it to support your business growth.
The manager’s guide to Google Analytics 4 (your business questions answered)
If you’re still scratching your head about how Google Analytics 4 will impact your business, this post is for you. Find out how and when to plan for the transition.
Experts on the top 5 digital analytics trends in 2022 – spotted at the latest MeasureSummit
Update: This post is showing trends for 2022 and if you’re interested in reading about the digital analytics trends for 2023, check out the latest post. MeasureSummit has quickly become the key event in the digital analytics calendar. But for busy business and marketing leaders it’s not always easy to keep up with events like […]
