A web analyst can help your marketing team get control of their data and become data-driven. But it may be hard to know what to look out for in a candidate. This article covers everything from the roles and responsibilities of web analysts to the qualities to look out for when hiring one.
Once you decide you need the help of a web analyst, it may be difficult to conclude whether to hire in-house or outsource. In this post I go through the pros and cons, and take a deep dive into cost, scope, skills and more. I also offer one practical tip to get it right.
You may be struggling to find the time for web analysis – or you may be feeling unsure if you can trust the numbers in your Google Analytics account. Here are 9 signs that you need to hire a web analyst. Complete with what benefits this move will bring to your business.