4 steps to developing a data driven mindset

Developing a data-driven mindset is the foundation for improving your key performance metrics. It’s a process that helps you to think strategically and critically about your investments, campaigns and other activities, so that you can make decisions rooted in reason and evidence, instead of gut feel. This post covers the four steps that will help you work towards it within yourself and your organisation.

Web analytics data in financial services: 15 best practice tips

Web analytics in the finance sector helps improve application rates, reduce call-centre costs, improve retention, and enable retargeting. This how-to guide will teach you how to support your team towards profits. Tips will include how to resolve seven common tracking challenges in banking and how to systemically deal with small problems before they become future emergencies with eight key strategies.