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2020 web analytics survey reveals 88% of marketers don’t trust website data – and more investment might not be the answer

2020 web analytics survey results

This recent report by ObservePoint revealed that both digital marketers and web analysts had low confidence levels in the web analytics data they use. This will undoubtedly impact the performance of these businesses but solutions go beyond investing more money into data.

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Business Ahead Ltd is registered in England and Wales. Reg. no.: 11394787.

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5 Piccadilly Place
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M1 3BR

info@businessahead.co.uk

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About

Business Ahead support marketing and optimisation teams with their website tracking and reporting needs – so that when you start your optimisation programme, you can achieve even better results. 

We help clients build the foundations for better website optimisation and traffic increase. We use website analytics to access and visualise data and discover new ways to improve website experiences. 

Our team of analysts are versed in Google Analytics, Google Analytics 360, Google Tag Manager and Google Data Studio. 

Based in Manchester, UK, we work with businesses all over the world. We are flexible and can act as consultants only or partners that can support your digital strategy implementation. 

Start your website optimisation journey with a Google Analytics Health Check.

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