What is a Google Analytics Audit? (And what do marketers often get wrong about it?)
Google Analytics audit is the process of reviewing your GA configuration against a list of checks designed to spot any accuracy issues, organisation concerns, and missed opportunities. This post outlines what to expect from a quality audit and how to make the most of it to support your business growth.
Google Analytics Users – the definitive guide for report analysis
Discover everything you need to know about Google Analytics Users. Learn how User data is collected and find out which reports will help you interpret your metrics. By the end of this post you’ll get better at making smarter, more cost-effective and more successful marketing decisions.
