What is a Google Analytics Audit? (And what do marketers often get wrong about it?)

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More and more marketing teams mistrust their data. In fact, 34% of CMOs don’t fully trust their marketing data. The problem? Marketing departments need to increasingly show the impact and ROI of their campaigns. Yet, having unreliable data makes strategic decision-making extremely difficult. The first step to solving this issue and rebuilding trust in your […]

Google Analytics Users – the definitive guide for report analysis

Discover everything you need to know about Google Analytics Users. Learn how User data is collected and find out which reports will help you interpret your metrics. By the end of this post you’ll get better at making smarter, more cost-effective and more successful marketing decisions.