Hiring a Google Analytics consultant: 5 things to consider
Hiring a Google Analytics consultant can help you get control of your data and become data-driven. From troubleshooting any issues to ensuring you implement Google Analytics 4 correctly, getting a specialist can be the perfect way to resolve web analytics issues and bring new optimisation ideas to your team. However, finding the right consultant for […]
4 steps to developing a data driven mindset
Developing a data-driven mindset is the foundation for improving your key performance metrics. It’s a process that helps you to think strategically and critically about your investments, campaigns and other activities, so that you can make decisions rooted in reason and evidence, instead of gut feel. This post covers the four steps that will help you work towards it within yourself and your organisation.