What is a Google Analytics Audit? (And what do marketers often get wrong about it?)
More and more marketing teams mistrust their data. In fact, 34% of CMOs don’t fully trust their marketing data. The problem? Marketing departments need to increasingly show the impact and ROI of their campaigns. Yet, having unreliable data makes strategic decision-making extremely difficult. The first step to solving this issue and rebuilding trust in your […]
Hiring a Google Analytics consultant: 5 things to consider
Hiring a Google Analytics consultant can help you get control of your data and become data-driven. From troubleshooting any issues to ensuring you implement Google Analytics 4 correctly, getting a specialist can be the perfect way to resolve web analytics issues and bring new optimisation ideas to your team. However, finding the right consultant for […]
Measuring your website ROI
From measuring its profitability to understanding which activities have the biggest impact on your revenue, calculating your website’s return on investment (ROI) has many benefits. Yet, a lot of companies struggle to accurately measure it. In fact, nearly 40% of marketers grapple with calculating ROI correctly. At the same time, measuring ROI is becoming more […]
Experts on the top 5 digital analytics trends in 2022 – spotted at the latest Measure Summit
Measure Summit has quickly become the key event in the digital analytics calendar. But for busy business and marketing leaders it’s not always easy to keep up with events like this. Worry not. I’ve watched all 30 expert sessions of Measure Summit 2021 to bring you the key takeaways. I’ve distilled them to deliver the […]
