Read about the top five digital analytics trends for 2023. From being strategic about privacy to embracing data democratisation, the trends are based on themes covered by web analytics experts at the MeasureSummit 2022 conference.
Google Analytics governance is a collection of documents, processes and frameworks that help your team find revenue-generating insights in Google Analytics quickly and consistently. This guide covers everything from what elements it should include and how to implement them to empower your team to find insights in Google Analytics.
Migrating from Universal Analytics to Google Analytics 4 is an opportunity for business managers to review their organisation’s current data goals and setup. From using a phased approach to customising the layout: Here are 15 things to keep in mind for a manageable and successful transition.
Google Analytics audit is the process of reviewing your GA configuration against a list of checks designed to spot any accuracy issues, organisation concerns, and missed opportunities. This post outlines what to expect from a quality audit and how to make the most of it to support your business growth.
Hiring a Google Analytics consultant can help you get control of your data and become data-driven. From troubleshooting any issues to ensuring you implement Google Analytics 4 correctly, getting a specialist can be the perfect way to resolve web analytics issues and bring new optimisation ideas to your team. However, finding the right consultant for […]
From measuring its profitability to understanding which activities have the biggest impact on your revenue, calculating your website’s return on investment (ROI) has many benefits. Yet, a lot of companies struggle to accurately measure it. In fact, nearly 40% of marketers grapple with calculating ROI correctly. At the same time, measuring ROI is becoming more […]
Update: This post is showing trends for 2022 and if you’re interested in reading about the digital analytics trends for 2023, check out the latest post. MeasureSummit has quickly become the key event in the digital analytics calendar. But for busy business and marketing leaders it’s not always easy to keep up with events like […]