What is Google Analytics Governance? Everything you need to know

Google Analytics governance is a collection of documents, processes and frameworks that help your team find revenue-generating insights in Google Analytics quickly and consistently. This guide covers everything from what elements it should include and how to implement them to empower your team to find insights in Google Analytics.

Migrating to GA4: 15 recommendations for a smooth transition

Migrating from Universal Analytics to Google Analytics 4 is an opportunity for business managers to review their organisation’s current data goals and setup. From using a phased approach to customising the layout: Here are 15 things to keep in mind for a manageable and successful transition.

What is a Google Analytics Audit? (And what do marketers often get wrong about it?)

Google Analytics audit is the process of reviewing your GA configuration against a list of checks designed to spot any accuracy issues, organisation concerns, and missed opportunities. This post outlines what to expect from a quality audit and how to make the most of it to support your business growth.

Hiring a Google Analytics consultant: 5 things to consider

Hiring a Google Analytics consultant can help you get control of your data and become data-driven. From troubleshooting any issues to ensuring you implement Google Analytics 4 correctly, getting a specialist can be the perfect way to resolve web analytics issues and bring new optimisation ideas to your team. However, finding the right consultant for […]

Measuring your website ROI

From measuring its profitability to understanding which activities have the biggest impact on your revenue, calculating your website’s return on investment (ROI) has many benefits. Yet, a lot of companies struggle to accurately measure it. In fact, nearly 40% of marketers grapple with calculating ROI correctly. At the same time, measuring ROI is becoming more […]