Experts on the top 5 digital analytics trends in 2023 – spotted at MeasureSummit
Read about the top five digital analytics trends for 2023. From being strategic about privacy to embracing data democratisation, the trends are based on themes covered by web analytics experts at the MeasureSummit 2022 conference.
Migrating to GA4: 15 recommendations for a smooth transition
Migrating from Universal Analytics to Google Analytics 4 is an opportunity for business managers to review their organisation’s current data goals and setup. From using a phased approach to customising the layout: Here are 15 things to keep in mind for a manageable and successful transition.
What is a Google Analytics Audit? (And what do marketers often get wrong about it?)
Google Analytics audit is the process of reviewing your GA configuration against a list of checks designed to spot any accuracy issues, organisation concerns, and missed opportunities. This post outlines what to expect from a quality audit and how to make the most of it to support your business growth.
The manager’s guide to Google Analytics 4 (your business questions answered)
If you’re still scratching your head about how Google Analytics 4 will impact your business, this post is for you. Find out how and when to plan for the transition.
Experts on the top 5 digital analytics trends in 2022 – spotted at the latest MeasureSummit
Update: This post is showing trends for 2022 and if you’re interested in reading about the digital analytics trends for 2023, check out the latest post. MeasureSummit has quickly become the key event in the digital analytics calendar. But for busy business and marketing leaders it’s not always easy to keep up with events like […]
Google Analytics Users – the definitive guide for report analysis
Discover everything you need to know about Google Analytics Users. Learn how User data is collected and find out which reports will help you interpret your metrics. By the end of this post you’ll get better at making smarter, more cost-effective and more successful marketing decisions.
Hiring a web analyst: in-house vs. agency
Once you decide you need the help of a web analyst, it may be difficult to conclude whether to hire in-house or outsource. In this post I go through the pros and cons, and take a deep dive into cost, scope, skills and more. I also offer one practical tip to get it right.
Google Analytics Health Check: automatic vs. manual – which one should you choose?
Confused about the different options when it comes to auditing your Google Analytics account? A Google Analytics Health Check report is a great place to start – but there’s still different options out there, including automated and manual solutions. We review the approaches so you can make up your mind as to which one will fit your needs.
Get started with Google Analytics: three actions you can do today to improve your conversion rates
If you’re looking for a gentle push to get started with Google Analytics, this beginner-friendly post will get you going. Learn how to customise your configuration and discover insights in hours. Take action that will increase your CRO revenue today.
8 ways Google Analytics will impact your profitability
If you’re considering upgrading your Google Analytics to include custom tracking, this post will help you find out which areas of the platform will have the biggest impact on your website profitability.
