The manager’s guide to Google Analytics 4 (your business questions answered)

If you’re still scratching your head about how Google Analytics 4 will impact your business, this post is for you. Find out how and when to plan for the transition.

Google Analytics Users – the definitive guide for report analysis

Discover everything you need to know about Google Analytics Users. Learn how User data is collected and find out which reports will help you interpret your metrics. By the end of this post you’ll get better at making smarter, more cost-effective and more successful marketing decisions.

Hiring a web analyst: in-house vs. agency

Once you decide you need the help of a web analyst, it may be difficult to conclude whether to hire in-house or outsource. In this post I go through the pros and cons, and take a deep dive into cost, scope, skills and more. I also offer one practical tip to get it right.

Google Analytics Health Check: automatic vs. manual – which one should you choose?

Confused about the different options when it comes to auditing your Google Analytics account? A Google Analytics Health Check report is a great place to start – but there’s still different options out there, including automated and manual solutions. We review the approaches so you can make up your mind as to which one will fit your needs.

Get started with Google Analytics: three actions you can do today to improve your conversion rates

If you’re looking for a gentle push to get started with Google Analytics, this beginner-friendly post will get you going. Learn how to customise your configuration and discover insights in hours. Take action that will increase your CRO revenue today.

8 ways Google Analytics will impact your profitability

If you’re considering upgrading your Google Analytics to include custom tracking, this post will help you find out which areas of the platform will have the biggest impact on your website profitability.

Users by time of day Google Analytics – replicate it in Data Studio

Build a Data Studio dashboard with a heatmap that will allow you to analyse your audience based on when they visit, as well as when and how they engage with your content. Read the tutorial and grab the free template.

How to track different Google Analytics goals with the same thank you page

Step by step tutorial for creating unique Google Analytics goals when your goal completion pages have the same URLs. Follow this guide to get insight on how much different pages contribute to your online success.